An Experimental Study on Facebook Users' Perceived Risk and Use Intention toward Different Fan Page Recommendations：Based on Social Contagion Theory
碩士 === 國立成功大學 === 資訊管理研究所 === 103 === The development of Internet technology has led to the popularity of Social Network Sites. In Taiwan, many enterprises have their own fan pages on Facebook. They organize promotion activities through fan pages to make their brands to be well-known. Nowadays, Face...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bwjp8w |