"Branded Counterfeits": A Functional Based Attitude Approach to Investigate the Consumption Motivations in Fast Fashion Industry
碩士 === 國立成功大學 === 國際經營管理研究所 === 103 === This research relied on the functional theories of attitude and experimental design methodology to examine the influences of psychological factors (social adjustive and value expressive function) on customers’ perception toward luxury brands, conventional coun...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m8a2y9 |