Consumer Behavior in Multi-Channel Coffee Franchising Systems:A Comparative Study in Two Countries
碩士 === 國立成功大學 === 國際經營管理研究所 === 103 === The aim of this study was to identify the influence of environmental characteristics: complexity and order on consumer’s emotional states and consumer behavior in muulti-channel coffee franchise. In doing so, this study applied M-R model to operate a conceptua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93050549640292419680 |