A Study on Standardization and Adaptation on Cosmetic Product: The Case of L'Oréal
碩士 === 國立成功大學 === 國際經營管理研究所 === 103 === Cosmetic industry targets new emergent markets and so managers face standardization-adaptation strategy issues. This thesis focuses on the core of marketing mix, the product, and its objective is to see how theory is applied in the reality and then make sugges...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09345896534743111215 |