Examining the Contextual Effects of Employee Service Orientation: The Roles of Person-Organization Fit and Brand-based Leadership
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 103 === The study applies the internal branding perspective to examine the direct and contingent effects of employees’ service orientation on their creative service and brand citizenship behavior. To examine the contingent effects, the roles of person-organizati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23vn8w |