The Research of Entrepreneur Spokesperson’s Personality and Credibility on Advertising Effectiveness
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 103 === Using the endorsement is a common form of advertising, and CEO of the enterprise is one kind of the endorsers. In this research, we will focus on the advertising effectiveness while considering the CEO endorser’s personality, credibility, consumers’ product...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bm68jd |