An Application of Conjoint Analysis to Consumer Preference of Brunch Restaurants in Taiwan

碩士 === 國立成功大學 === 企業管理學系 === 103 === Both the number of stores and sales volume in Food and Beverage Services Industry in Taiwan have kept increasing in the past five years, which indicates that the industry is booming. Brunch restaurants are in this industry. Brunch has gained much popularity in re...

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Bibliographic Details
Main Authors: Jian-SiangFang, 方建翔
Other Authors: Yao-Chuan Tsai
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/56153684062224497758