The Effect of Sales Promotion on Reference Price and Perceived Value
碩士 === 國立成功大學 === 企業管理學系 === 103 === Companies use sales promotions to increase sales volume, especially in building effective and short-run activities for their consumers. Companies not only change the scale of discount, but also manipulate the content of sales promotions, further influencing con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66361742945448535619 |