The Application of Conjoint Analysis on Consumer Preferences for Canned Tea Drink Attribute
碩士 === 國立成功大學 === 企業管理學系 === 103 === The beverage industry in Taiwan is quite mature and there are already many kinds of drinks on this market. By adopting multi-brand business practices and marketing strategies, all the manufacturers try their best to win the greatest market share. Under this compe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01694272199417983178 |