The Effect of Trust on Reference Group Influence and Perceived Informativeness:A Comparison between Traditional Group and Virtual Community
碩士 === 國立成功大學 === 企業管理學系 === 103 === Being influenced by reference group is a normal behavior. In the past, we are easily influenced by family and friends when we face the problem of choosing product or service. But now, because of the popularity of Internet and the flouring virtual community, consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fwypkw |