Price, brand extension, electronic word of mouth and customer loyalty in Low-Cost Carriers
碩士 === 國立成功大學 === 交通管理科學系 === 103 === Ever since Low-Cost Carriers (LCCs) have risen to be common in aviation industry and affecting greatly on the market shares of Full-Service Carriers (FSCs) and leads to a result of development of subsidiaries of these already developed companies. For these tradi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20784958657331592449 |