An Investigation on the Advertising Strategies of TV Shopping Programs in Relation to the Perceptions and Purchasing Intentions of Audience
碩士 === 國立成功大學 === 外國語文學系 === 103 === TV shopping channels have thrived for many years. To investigate how shopping programs work so successfully and what advertising strategies the advertisers use, some issues such as content and settings, characteristics of hosts, and viewers’ motivations of purcha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27351271355306946117 |