Commercial manipulation of electronic word-of-mouth with blogs as an exampl
碩士 === 國立勤益科技大學 === 企業管理系 === 103 === While corporations hope to manipulate online product reviews to increase the exposure and positive comments about their products or brand and influence consumers, limits imposed by marketing ethics and the law cause corporations to be more wary and cautious when...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cen98q |