The Value Chain Matrix Analysis of Marketing Mix Strategy for Small Size Hydrogen Water Equipment Industry: Case of Funai Company in Taiwan
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === The purpose of this study is to explore the marketing strategies for small Size Hydrogen Water Generator using the research method of value chain matrix analysis. This thesis mainly consists of theoretical literature and case study through in-depth interview...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k54qh7 |