A Study on the Moderating Effect of Service Quality on the Relationship between the Positive and Negative Customer Reviews and Customer Satisfaction−A Case Study of TripAdvisor
碩士 === 國立中興大學 === 行銷學系所 === 103 === With the development of Big Data, the marketing research and the technology development have new potential opportunities. The growth of Web2.0 is one of the reasons why data volumes keep surging, and contributes to the discussion of online customer research. Custo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44202309542205000001 |