The Influence of Buyer, Seller, and Platform Factors on Trust: The Moderating Effect of Facebook Fans-page Performance
碩士 === 國立中興大學 === 科技管理研究所 === 103 === As social media grows rapidly in recent years, many sellers begin to use it as the transaction platform, and it obviously happens on Facebook fans-page. However, there are thousands of Facebook fans-pages in Taiwan and they have different operating performance....
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a7qt38 |