The Effects of Brand Awareness, Co-branding and Price of Product on Customer’s Perceived Quality, Perceived Risk and Purchase Intention – A Case Study on Taiwan-made Products with MIT Smile Logo
碩士 === 國立中興大學 === 企業管理學系所 === 103 === In order to make products which are made in Taiwan more competitive in the market, Industrial Development Bureau, Ministry of Economic Affairs, has issued the Taiwan-made Product MIT Smile Logo certification in 2009. This logo can prove certified products h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86908269917744021854 |