Should retailers create the private brands when they are competitive?

碩士 === 國立中興大學 === 企業管理學系所 === 103 === In the past of the time, we can see many national brands on the shelf at different kinds of store. But there are few store brands on the selling market. But now, store brands stand out conspicuously. We can observe the convenient store or some distributors start...

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Bibliographic Details
Main Authors: Kun-Han Hai, 海?翰
Other Authors: 蕭櫓
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/49168143265641874635