Exploring the Influence of Instagram on Brand Experience and Advertisement Effectiveness: An Example of Senior High School Students
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 103 === Having a presence on social mobile applications has become a popular marketing strategy for brands. Instagram, a photo-sharing and video-sharing social mobile application became the second largest social network site in the US in 2014 (eMarketer, 201...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/derx39 |