The Theory and Implementation of Pervasive Games: Promoting Stray Animals TNR as an Example
碩士 === 國立政治大學 === 廣告研究所 === 103 === In this digital marketing generation, the pervasive games which connected the game world with the reality by ubiquitous computing or digital medias get more and more attentions as a method for marketing. However, there are still not specific design theories or m...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6dra3a |