A study on sales force support in cloud service

博士 === 國立政治大學 === 資訊管理學系 === 103 === Customer Relationship Management (CRM) adopts various information technologies to retain and attain customers in order to generate more business values. However, the earlier studies indicate the failure rate for CRM systems is high and it’s even higher for Sales...

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Bibliographic Details
Main Author: 翁玉麟
Other Authors: 曾淑峰
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/v7c829