Factors Affecting User's Intention to Purchase Within Mobile Applications
碩士 === 國立政治大學 === 資訊管理研究所 === 103 === In-App purchase(IAP) has become the main revenue model in App market. Previous studies on this issue are mostly focused on game Apps, and rarely explored other types of Apps such as productivity tools, information or social networking tools. In this study, we us...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6ttn5p |