Optimizing B2C2C eWOM Likelihood in Social Media through the Introvert Leaders
碩士 === 國立政治大學 === 資訊管理研究所 === 103 === In view of the explosive growth of social network, businesses want their marketers to find ways to be more ad exposure. Furthermore, businesses desire to get loyal customer for sustainable customer relationship; in other words, businesses are interested in devel...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/92030711802997641558 |