A Study on the Relationship among Purchase Motivation, Perceived Value, Service Quality, Customer Satisfaction and Customer Loyalty:the Example of “Goodiscs Vinyl Company

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 103 === From a sales perspective, current CD in the recorded music market has declined, while that vinyl was cornered by CD, but since a few years ago, a dark horse, now and digital downloads are comparable to the growth rate. Vinyl continued market reasons, is b...

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Bibliographic Details
Main Author: 吳孟宇
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/8kmdm5