Eonni Looks：A study of Taiwanese metropolitan females' interpretation toward the product placement in Korean drama
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 103 === This research adopts qualitative methodology to explore audience perception of product placements in Korean Drama. Upon considering the audience’s perspective, this study intends to discover cognitive activities about how placed products affect their aware...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/8mf4pv |