Marketing Strategy Analysis in Online Review Sites: The Cases of TripAdvisor, Yelp, and iPeen
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 103 === Advanced internet technology facilitates consumers to share their related experiences, opinions or feedbacks via using new web tools, e.g. blogs, web forums, and social network sites. This new form of exchanging comsumption information is known as “electronic...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/23az5u |