Advertising Decision, Word-of-Mouth and Conversion Rate: The Case Study of Webike Taiwan fan page
碩士 === 明志科技大學 === 經營管理系碩士班 === 104 === As information technology moves forwards, social network has reached every part of the life of the public. In order to speed up the promotion of Facebook fan page, enterprise has tried many advertisement ways to enhance its visibility. In other words, to attrac...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7pkrum |