Using IPA to Analyze the Key Elements of Service Quality in Convenience Store – An Example of 7-ELEVEn

碩士 === 明新科技大學 === 管理研究所碩士班 === 103 === People’s living standards have been rising substantially in recent years. Instead of considering prices, consumers are gradually paying more attention to product quality and service quality. Relative quality of service has become increasingly important, with...

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Bibliographic Details
Main Authors: WU HSIU-CHUAN, 吳秀娟
Other Authors: Hung-Ming Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/59732j