The Study of Consumers’ Purchasing Decision to Smartphone Games
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 103 === With the developing smartphone industry, the smartphone gaming market has also expanded rapidly. To investigate the intense competition, this study employed the Engel-Kollat-Blackwell (EKB) model, a consumer decision-making model, to examine consumer decisi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/11088465941287471726 |