Research on Local Marketing-Case Study of The New Taipei Sweet Potato Festival
碩士 === 銘傳大學 === 公共事務學系碩士班 === 103 === The New Taipei Sweet Potato Festival is one of Taiwan’s famous festivals based on local agricultural products. It’s not easy for a local festival that held annually with a 13-year history, and thus it’s worth to exploring the marketing and sustainability strateg...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fat5x3 |