The Study of Determinants Influencing New Product of Snack Food Slotting to Supermarket Channel - The Perspective Comparison between Importers and Retailers
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 103 === Since Taiwan joined the world trade organization (WTO), the degree of trade is increasingly enhanced, and imported merchandises are also getting diversified. Competition among snack food importers is thus intensified. Such severe competition caused the loss o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/989268 |