Effects of Customer Complaints and Service Recovery on Customer Relationship Quality: Taking Financial Industry as an Example

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 103 === In the process of service delivery, it is impossible to make no mistake at all. Whether service recovery can make customers satisfied is very important. And the characteristics of the banking business are very special. To develop and maintain relationships ba...

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Bibliographic Details
Main Authors: Chia-Yen Lee, 李佳燕
Other Authors: Hsiu-Li Chen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/7t8aj2