How to Use Travel Navigation Supporting Tools to Create City Image:The Application of Conjoint Analysis
碩士 === 銘傳大學 === 國際企業學系碩士班 === 103 === The thesis used conjoint analysis with SPSS and Excel to obtain the utility function. The process of this study is divided into three steps. First of all, the thesis used questionnaires to collect initial dimensions of city travel navigation support tools. Secon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9cr5b6 |