A Research of Consumers’ Purchase Intentions and Keyword discovered in quality and creative marketing- A Case of Cultural and Creative Consumer electronics Products
碩士 === 銘傳大學 === 財務金融學系碩士班 === 103 === Recently, Cultural and Creative Industry is viewed as key point of development by many countries. Since consumers begin to pursue creative and high-level products, the cultural and creative products by commercialization can be seen everywhere. Many known brands...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8z2w8z |