Service Innovation and Consumer Innovativeness: A Case of Self Service in Convenience Store
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === There are few previous studies that explored the self-service of multimedia machine in the convenience store. Therefore, we examine the factors that affecting consumers to use multimedia machines in the convenience store. Moreover, 711 is the largest convenience...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a6gjvn |