Applying Experiential Marketing Perspective to Explore the Marketing Strategies for Japanese Restaurants
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === In recent years, with the increase of national income and changes of the economic structure of the society, people’s eating out behavior has grown rapidly in Taiwan. There are various exotic cuisines in Taiwan, and Japanese cuisine is the favorite style f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56832119655535690099 |