The Effect of Short-film Tourism Ad and Celebrity Endorsers on Tourists’ Behavioral Intention: Cross-cultural Analysis
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === Promoting a destination challenges tourism marketers in destination management organizations as tourism industry has been growing rapidly and competitively. This study uses short-film tourism ad to examine the effect of tourism ad in terms of mood elicitation an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e483vm |