The Effects of Endorser Credibility on PurchaseIntention As Moderated By Brand Image
碩士 === 康寧大學 === 資訊傳播研究所 === 103 === The study is to investigate the impact of endorsers’ credibility and brand image on the purchasing will of the teaching and administrative of Tainan City government. The questionnaire was used in gathering information. The participants were purposive sample. Total...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75373219758034666588 |