The Relationships among the Corporate Image, Brand Trust, Customer Satisfaction and Customer Loyalty of Baking Industry- An Example of Ciou Guei Pastry Store
碩士 === 康寧大學 === 企業管理研究所 === 103 === The purpose of this study is to investigate the relationships among the corporate image, brand trust, customers’ satisfaction and customers’ loyalty of baking industry. With a convenience sampling method, 500 questionnaires were issued to the consumers who came to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ezw72 |