A Study on Experiential Marketing, Service Quality andCustomer Satisfaction – The Case Study of MagicalMushrooms Tribe Recreational Ranch
碩士 === 康寧大學 === 企業管理研究所 === 103 === Recreational farming in recent years has become a new highlight of tourism in Taiwan. Recreational farming offers visitors not only a new depth of experience but also good service quality, efficiently improve customer satisfaction. In this study,visitors to Changh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/842753 |