The Effects of Profession Degree and Characteristics of Food Spokesperson on Consumer’s Purchase Intention
碩士 === 康寧大學 === 餐飲管理研究所 === 103 === This research is for the purpose of discussing the effects of profession degree and characteristics of food spokesperson on consumer’s purchase intention.department store consumers and students were selected for the study, collected questionnaires were used, 400 q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16279548241698777065 |