| Summary: | 碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 103 === In experience economy era, the tourism industry has already become one of the newly developed recreationbusinesses of the travel sectors.Therefore when the consumers choice the travel sectors, service quality are critical factory they concern when the service provide offer the variety content in their business. From the consumers’ perspective, this study try to explore the relationships among service quality,experience marketing, perceived value, and word of mouth marketing.We collected 150 participants from factory tours customers; meanwhile, 150 questionnaires were valid for data analysis.According to the empirical findings, we found that service quality has not significant positive effects perceived value, however experience marketing has positive on effects on perceived value, perceived value has positive effects on word of mouth marketing, experience marketing has positive effects on service quality, experience marketing has positive effects on word of mouth marketing.
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