The Impact of Service Quality,Experiential Marketing And Perceived Value on Word-of-Mouth Marketing – Evidence from Factory Tours
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 103 === In experience economy era, the tourism industry has already become one of the newly developed recreationbusinesses of the travel sectors.Therefore when the consumers choice the travel sectors, service quality are critical factory they concern when the servic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24773090220452573944 |