The Relationship Between Interactivity, Perceived Value and Continuance Intention - A Study of FACEBOOK Fan Page

碩士 === 嶺東科技大學 === 企業管理系碩士班 === 103 === Recently, social network sites had become the main way for people to develop interpersonal network. The functional interactivity which social network sites provide not only connected human interactivity, but also cultivated websites for new business model. Face...

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Bibliographic Details
Main Authors: Chih-Sheng Tseng, 曾智聖
Other Authors: Gaun-Yu Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/42068405065147310677