The Study of the Relationship of Electronic Word of Mouth, Consumers' Acceptance of WOM, Tie Strength and Purchase Intention - A Case Study of Internet Mail Order Clothing Brand “Lativ”
碩士 === 嶺東科技大學 === 企業管理系碩士班 === 103 === This study will eWOM into positive and negative word of mouth reputation, reputation and word of mouth to explore the Internet network fashion consumer acceptance of the purchase intent of the relationship, whether due to deliver a message to contact consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7242uz |