Korean TV Drama Influences on Korean Brand Image, National Image and Purchase Intention
碩士 === 龍華科技大學 === 企業管理系碩士班 === 103 === This study evaluates whether Korean TV drama influences on Korean brand image, national image and purchase intention. Questionnaires were distributed to Taiwanese students in Ming Chuan University and Lunghwa University of Science and Technology, gathered total...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37262251034437882775 |