| Summary: | 碩士 === 龍華科技大學 === 企業管理系碩士班 === 103 === Increasing pressures and challenges to survive and develop in the fiercely competitive smartphone market have caused manufacturing firms to consider and start implementing product innovation. It is emerging as strategic approach which not only meets customers’ purchasing intention but also brings economic benefit to manufacturers. Nevertheless, studies analyzing the effects of customers’ purchasing intention, product innovation performance, and organizational performance are few. In addition, there are few studies exploring Smartphone industry in Vietnam. In responses this study examines the criteria that influence three main factors in Vietnamese Smartphone industry, using the SPSS method to analyze 120 valid questionnaires. The empirical findings show that customers’ purchasing intention was positively correlated to product innovation performance and organizational performance; product innovation performance was also positively correlated to organizational performance. In addition, this research verified three types of product innovation performance had partial mediation effects between customers’ purchasing intention and organizational performance. Managerial implications are also discussed and concluding remarks are made.
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