The Effect of Customers’ Purchasing Intention, Product Innovation Performance and Organizational Performance on Smartphone Manufacturing Industry in Vietnam
碩士 === 龍華科技大學 === 企業管理系碩士班 === 103 === Increasing pressures and challenges to survive and develop in the fiercely competitive smartphone market have caused manufacturing firms to consider and start implementing product innovation. It is emerging as strategic approach which not only meets customers’...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64791239479494714247 |