The Study of Behavioral Intention of Consumers using Internet Bank- A Case of Kaohsiung City
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === This study is based on the “Theory of Planned Behavior, TPB” builds a consumers behavioral intention mode on using Internet Bank. This study also focus on verifies and analyzes the variables of “attitude,＂“subjective norm,＂and “perceived behavioral control” to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79ntwg |