An Investigation of Relationship among Product Innovation, Relationship Quality and Physician's Behavior Intension –A Case Study of Foreign Pharmaceutical Industry
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 103 === It has been more than 20 years from the foundation of National Health Insurance in Taiwan. Making everyone benefits from NHI. But the expense of NHI is getting more and more by year. Because the limited resources of NHI, pharmacutical industry nee...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sf68u7 |